Tipico Bolsters Online Casino Platform with White Hat Content
Tipico Bolsters Online Casino Platform with White Hat Content
White Hat and Tipico entered into an agreement that will see Tipico enjoy White Hat’s portfolio of online casino games. White Hat is a well-known supplier of both betting products and services. However, its deal with Tipico will focus primarily on new content. In particular, the new content that will be integrated into Tipico’s platform is slots.
Some of the slots that Tipico will receive from White Hat will offer progressive jackpots, as well as the ever-popular Megaways alternative. Tipico’s online casino platform was launched in New Jersey and is currently only available to punters in the state. Tipico’s online casino has been operating in the Garden State since November 2021 but the platform has plans to launch in other states soon.
The online casino already has partnership agreements in place in Iowa and Indiana should the 2 states legalize online casino wagering. Aside from its iGaming platform, Tipico also has a vibrant sports betting platform for punters in Colorado. At the beginning of the year, Tipico also announced that it had signed a long-term agreement with Columbus Crew.
As a result of this deal, Tipico is now the official and exclusive sports wagering partner of the Columbus Crew. Colombus Crew is one of the best soccer clubs in Ohio and this partnership with the club is exactly what Tipico needs to exert its dominance in the market. As Ohio gets closer and closer to legalizing sports betting, this partnership will prove invaluable for both Columbus Crew and Tipico.
As soon as the appropriate licensing and regulatory approvals are given, Tipico expects to be one of the first sports betting operators to unveil their mobile sportsbook in the state. Owing to this partnership, Tipico will now boast privilege rights to marquee Columbus Crew assets. Also included within this partnership deal is joint community programming, as well as the development of a range of digital content and engagement strategies.
Although Tipico is looking to establish itself as a top sport betting brand in the US, it was originally founded in Europe in 2004. Within a short period, Tipico has managed to grow its footprint in the North American market. Tipico is already a recognized sports wagering provider in Germany.
In July last year, Tipico also agreed with Gannett, which is USA Today’s parent company. As a result of this deal, Tipico has been providing an extensive array of new sports wagering content throughout the USA Today network. This 5-year deal is worth an estimated $90 million.
As Gannett’s exclusive sports wagering and iGaming provider, Tipico has integrated its odds, free-to-play games, props, as well as betting trends all over the Gannet network. It also has these assets integrated with more than 200 affiliated properties including MMA Junkie, For the Win, and Golfweek. Tipico also co-brands all NFL Wire team websites and provides odds pages online and in print for USA Today.
In September last year, Tipico also entered into a strategic agreement with Caesars Entertainment. The 10-year agreement with Caesars is what gave Tipico access to the Iowa and Indiana sports wagering markets. In Indiana, Tipico teamed up with Harrah’s Hoosier Park.
In Iowa, on the other hand, Tipico teamed up with Isle Casino Hotel. The deals consisted of particular rights to iGaming market access pending all the necessary legislative approvals for each state. This multi-state access deal with Caesars marked a crucial step as Tipico continues to pursue its mission to expand its presence in the US market.
White Hat is also just as focused on growth in the US market
White Hat Gaming debuted its new casino content division in August last year to support the brand’s expansion into the US betting market. This division of White Hat Studios has been operating as a standalone division; separate from the brand’s player account management operation.
White Hat Studios has been offering jackpots, slots, RNG tables, as well as instant-win titles to online casino operators in the country. White Hat Studios also offers promotional tools, localized slots, as well as table content that has been created to suit players in the US. The content division also offers bespoke operator branded slots, as well as table content.
This recent partnership with Tipico is White Hat’s third deal in less than 4 weeks. This demonstrates the brand’s effort to build and grow its portfolio across the mushrooming but highly competitive North American betting market. White Hat has been a recognized online casino content supplier for decades.
However, it is only now beginning its expansion into the US market. Like many brands from Europe, White Hat could not resist the allure of the sports betting market in the country. It first sought entry into the country’s market through a deal with Golden Nugget casino.
This partnership with Golden Nugget was soon followed by a deal with Penn National Gaming’s sports betting product, which allowed the brand to debut in several sports betting jurisdictions. Early on in January, Tipico made good on its expansion goals by partnering up with Banijay brands to create Deal or No Deal slots.
White Hat Gaming has since been working on developing the popular show title and transforming it into an online slot experience for its customers in all regulated jurisdictions in the US. As the iGaming market in the country continues to expand rapidly throughout this year, this partnership could not have been forged at a better time.
Just recently, White Hat Studios entered into a partnership with Four Winds Casinos. As a result of this 2-year deal, White Hat Studios will provide its extensive portfolio of first-class game titles to Four Winds’ online casino sites in Michigan. Through White Hat Studios, Four Winds Casino will now have new slots and jackpot slot content.
White Hat has established itself in a unique position that allows the brand to continually deliver unique slot gaming experiences for its customers. Both White Hat and Tipico are looking to make as many strategic partnerships as possible to expand their reach. As such, punters should expect to see more similar partnerships from the 2 growing brands.
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