Entain Foundation Launches Gamble Responsibly America App
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Entain Foundation Launches Gamble Responsibly America App

Entain Foundation Launches Gamble Responsibly America App

The Entain Foundation U.S., a not-for-profit dedicated to responsible gambling funded by BetMGM co-parent Entain, has launched the “Gamble Responsibly America” app, which it describes as groundbreaking.

The Entain Foundation said the app is the first of its kind in the U.S. and has been produced together with EPIC Risk Management and RG24/7, partners to the Entain Foundation U.S. on education projects.


First of its kind

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S., said: “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”

The free app is now available in the App Store and Google Play Store. It features a series of educational resources and tools to help and support anyone facing potential issues with problem gambling, a statement explained.

In addition, there is no requirement on people to register, and the app is unbranded, positioning the app entirely as an educative resource with no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts.

“Through the app, the Entain Foundation U.S. aims to extend information and services to underpin safe play as sports-betting and gaming expands rapidly across the U.S. Through a variety of initiatives and programs in the U.S., it already provides dedicated funding to research, extensive resources, and partners with leading organizations to ensure protection for consumers with support  from Entain, which has set commitment to responsible gaming at its core,” the foundation said in a statement.

The app offers assets and information to help people gamble responsibly and provide guidance for those struggling, or who would like to understand the behavioral patterns or symptoms associated with problem gambling. 


Key features

The app is available in both English and Spanish.

Among the app’s features are limits and tools, which informs users how they can regulate playing habits with functions like limiting deposits on a weekly basis or allotting a time-out, where logging into accounts will be restricted until a set time is complete. Most operators offer such tools, which effectively help people to control their levels of play.

The app also contains a self-assessment quiz, where users of Gamble Responsibly America can take a quick self-assessment to understand whether their playing habits should be modified or adjusted.

Furthermore, there is a gambling diary where individuals can regularly input notes about gaming and betting choices. This gives users the opportunity to reflect on the decisions and investments being made and adjust if needed.

There are also behavioral callouts, where users can learn more about potentially harmful behaviors, or markers of concern, to be aware of when betting and gaming. 

It also contains a live chat, which is available throughout the day and it also contains an extensive information resource which has videos on the importance of responsible gambling, and more. 


Focus on responsible gambling

The focus on responsible gambling has been growing recently and this has been spurred by the growth of the gaming industry. 

However, there is consensus that more needs to be done to promote responsible gambling.

The American Gaming Association says sports betting in the U.S. exploded over the pandemic with $1.5 billion in revenue generated in 2020. While states across the U.S. continue to reap the tax revenue of legalized sports betting, responsible gambling campaigns continue to be grossly underfunded.

Earlier this year, Entain announced that its non-profit foundation will fund research into consumer practices, preferences and behaviours in Ontario. The research is being conducted by the Responsible Gambling Council (RGC), a Toronto-based non-profit organisation and one of the world’s leading advisors on responsible gambling practices.

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