BetGames Launches New Game Show Vertical With Entain
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BetGames Launches New Game Show Vertical With Entain

BetGames Launches New Game Show Vertical With Entain

BetGames is known in the US betting market as an innovative live dealer that doubles as a betting games studio. The brand has recently announced that they have launched a brand new product vertical, Game Shows, that will align to the landmark agreement that was signed with sports betting and gaming group, Entain.

There is no doubt that both brands are huge forces in their respective categories so there is no doubt about the level of business growth they are expected to experience. By getting into this collaboration, BetGames and Entain are showcasing their determination to offer their customer nothing short of an unrivaled gaming experience. Held within the confines of a state-of-the-art studio, players can expect to buy into a unique live game show.

According to the terms of the agreement, Entain will be furnished though BetGames resources, with a total of three bespoke and unique game shows. The first one, Starzle, has been scheduled to kick off the partnership so as to allow for group access to the industry’s first premium number-themed gameshow. These products will be available for those who have access to those who have profiles on across Entain’s renowned brand portfolio, having been integrated onto Ladbrokes’ platform to launch the partnership.

Game Shows is quite an innovative new product that features state-of-the-art technology which has been optimized for the Ladbrokes brand. With the new vertical, the industry will usher in the first ever number-themed gameshow that features both number-themed mechanics and card-based elements. By combining the ever-popular number draw mechanism with thrill of earning higher multipliers when a card is turned, this bespoke game will certainly have broad appeal.

Entain is one of the largest sports betting and gaming groups in the industry that has active operations in both land based and online casinos. The company has an extensive list of popular brands that includes bwin, Ladbrokes, Coral, Sportingbet, Gala, Foxy Bingo, and PartyCasino. This launch forms an integral part of a series of milestones that will leave a mark on 2022 as the strongest in the company’s history in terms of launches. BetGames also has plans of expanding its brand offering of verticals from the current one to three which is going to simultaneously enhance its proposition and coverage in the market. 

Sharing his thoughts on the deal, the CEO of BetGames, Andreas Koeberl, revealed that his team was extremely delighted for the partnership with Entain Group. The status of the group as a world leader in the gaming business has filled the BetGames’ team with hope that their growth curve is going to be impressive over time. With the publicity that the studio will have, Entain will also roll in for even better performance among its affiliates. 

This alliance is definitely a game changer for the whole company because it is a reflection of the hard work and effort that the staffs have been putting in over the last 18 months. With this fantastic collaboration right in front of them, it is no wonder that the sales team have managed to deliver such an innovative product. The journey from ideation to production is definitely not easy but has taken them only nine months. Coming to the end of such a project must be quite a relief and especially if the market responds well to it. 

Koeberl refers to the Game show product line as an attentively curated tier-one focused vertical which is going to offer users with an unprecedented level of gambling experience. There is every indication that the team is very excited about it and they are counting on an encouraging reaction from fans in the iGaming space. 

The Head of Live Casino at Entain, Graciella Anthony, also expressed excitement at being in this position as a company. Working with a great brand such as BetGames and collaborating on business strategy is not only a great experience but a testimony of what teamwork is able to achieve. Anthony and team are eager to forge ahead into the future because they are certain that only glee resides there. 

For a long time, Starzle has been exclusive to Entain but this latest agreement changes everything. BetGames is now by extension a shareholder of the ambition of being the custodian of live games shows and unwavering commitment to offer customers the best and most exciting gaming content in the industry. Entain has for a long time been known for exclusive games and offers, a testament of the brands commitment to being the home of excellence. 

According to Adam Lahouiri, who currently holds the position of Live Casino Commercial & Product Manager at Entain, the project that the team has been working on is very exciting and it has been quite a thrill to be a part of it. With the BetGames team working alongside their talented team, the level of productivity has been nothing short of inspirational. The end result is delightful and the team can only look forward to another opportunity of expanding their existing suite of exclusive game shows. 

The public and critics only get to witness the milestones that have come out of this collaboration which is leveraged on the company successfully revamping its Lotto Reloaded studio in recent months. The flagship product has so far received authorization to promote and run in multiple key markets in the US – this includes markets that are governed by the MGA and UKGC. Whilst the product is yet to get coverage as intended by the distributor, it is in the process of satisfying regulatory requirements in many South African jurisdictions.


Game shows are promotional tools that many players in the casino industry have not thought of exploring yet. Apart from offering entertainment that people can watch, follow and engage with, they are the best avenue for those who are looking for betting times on their favorite games. By partnering with Entain, BetGames is leveraging the large network of establishments affiliated to its partner.

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