William Hill Rolls Out New Interactive Racing Post Display

William Hill is serious about its print to digital transition thanks to the debut of its new interactive Racing Post Digital Betting Shop Display (BSD) thus ushering William Hill into the future of modern betting. Apart from debuting these new displays, William Hill has also introduced digital window signage across its properties. The new screens have already been installed in Runcorn in Cheshire.

In total, William Hill plans to install the displays in 10 shops by the end of August. The print version of the Racing Post Digital Betting Shop Display has been a feature for bookmakers ever since its advent more than 2 decades ago. These new interactive displays will showcase all the same great content that punters have become accustomed to in the print version. 

The only difference is that the digital displays will be more interactive and will therefore offer punters a more enhanced overall experience in line with the highly digital times that we are living in. Thanks to William Hill’s new touchscreen displays, it is the customers that will benefit the most as they can interact with the UK and Irish horse racing and greyhound content with a format that they are familiar with and one that is very easy to navigate.

With the new interactive displays, customers will now access racing news from far-reaching corners of the globe such as South Africa, Hong Kong, and the UAE. The new displays will also showcase virtual racing cards for customers to choose from. For casual bettors, the touchscreens will display important racing post content including all the verdicts and spotlights that help bettors make more informed wagering decisions. 

All the content will be made available on a single screen which not only makes access a breeze but it also simplifies the navigation especially for new users. William Hill’s brick and mortar division has been on the lookout for ways to revamp its product portfolio so that it can cater to modern punters that are more digital-savvy.

Over the last few months, punters have been more confident about returning to retail betting shops thanks to the accelerated rate of successful vaccinations. As such, these new interactive displays are helping to greatly enhance the experience of punters that have been gambling online primarily. The racing post has long been a part of the high street wagering shop experience and the newly introduced touchscreen displays are helping to usher the betting shops into the future.

What’s the history of the Racing Post?

As one of the most trusted content providers in horse and greyhound races, as well as sports betting, punters have come to rely on the Racing Post for reliable information to help them place wagers successfully. The racing post has been traditionally printed in tabloid format every week since it was launched in December 2008.

The Racing Post was founded in 1986 by Sheikh Mohammed Bin Rashid Al Maktoum, the ruler of Dubai and a major international figure in the thoroughbred horse racing circles. Originally, the Racing Post only produced weekday editions. However, once Sunday horse racing was introduced in 1995, the post began printing weekly editions.

Today, the Racing Post produced content daily except for Christmas Day. The Racing Post covers all sorts of topics including racing headlines, previews, as well as reports, the latest news in racing, tipping and betting statistics, and so much more. Apart from sharing news of races, the Post also reserves the back of the publication for other major sports including snooker and darts.

It is worth mentioning that the Racing Post also has a mobile app that allows customers to place wagers through the app itself as well as via its betting partners. This move to advance the tech behind William Hill’s Racing Post display now gives William Hill customers access to all the information they need at the touch of a single button.

William Hill’s new Racing Post screens means that customers can now navigate around all the meetings locally and internationally with ease. Other retail bookmakers have been using interactive displays for a while now but William Hill is only now joining the club. Late last year, Ladbrokes Coral also transitioned from print to digital with its newly introduced racing post-digital betting shop displays, beating William Hill and others to the race.

Racing Post parent company Spotlight Sports Group has been working hard to innovate its retail solutions across sports and racing so that betting shop customers can be more engaged. Working with companies such as William Hill and Ladbrokes, the Racing Post has managed to fine-tune its expert editorial content to deliver vital extracts of information that punters now use to make careful and calculated decisions.

Apart from making its content more interactive, the Racing Post has also had further advances including adding the Racing Post Tipping Zone. The Racing Post Tipping Zone was created to offer top tips to punters from respected Racing Post experts such as Tom Segal and Paul Kealy. The Racing Post also now offers a race day live feed that keeps bettors up to date with all the sporting action that they need.

With betting shops across the UK and Ireland forced to close down for months on end thanks to the pandemic, it has never been more important for betting shops to offer the best customer experience as they look to welcome more bettors back to the retail casino floor. Customers these days expect and are constantly on the lookout for Racing Post updates on the live races and these displays will ensure that they get exactly what they need when they need it.

Final Thoughts

William Hill and most other high street bookmakers have been relying on the Racing Post for years to produce the content it needs to keep its customers occupied. The new digital touch screens have been a new addition that has not been experienced before in the marketplace, which has caused punters to show up in their masses for a chance to experience the interactive displays.

Thanks to the latest releases, punters are now receiving vital information supplemented with tips from some of the most respected names in racing at the single touch of a button. If that doesn’t get bettors excited, what else will?