PariPlay Joins Forces With FansUnite

Pariplay, which is owned by Aspire Global, the top iGaming aggregator and content provider, is now in a multi-jurisdiction distribution agreement with FansUnite, which is one of the most highly sought after gaming platform providers. Thanks to this partnership, Pariplay will avail its extensive portfolio of proprietary and 3rd party content to all FansUnite customers.

 FansUnite’s B2B Chameleon Platform currently hosts its esports, iGaming, as well as its sports wagering product, which is supplied to an array of operators across the globe. This content will be distributed through Pariplay’s popular Fusion platform which has a massive portfolio of more than 12,000 games that have been acquired from more than one hundred 3rd party suppliers. The platform also boasts more than 120 advanced and entertaining slots.

With this agreement, Pariplay will be able to expand its presence across markets that enjoy legal sports betting through all the FansUnite brands that are operating on the Chameleon platform. Some of these B2B and B2C operators and properties are located all over the globe in the UK, Europe, as well as LATAM.

FanUnite is one of the most recognized Canadian brands that is well respected for generating unique iGaming content. What makes FanUnite so unique is that the brand has a sports and esports focus that is seeking to attract the next generation of online punters and casino players. The platform has a series of unique programs including products designed for pre-match wagering, in-play betting, as well as daily fantasy content. 

FansUnite also boasts a certified RNG that produces casino-style chance games. Because FansUnite has experience working with manifold B2C brands and B2B software in the online gambling space, this partnership will benefit Pariplay immensely. Pariplay has been on a mission to form as many partnerships as possible with as many regulated markets as possible.

As a result of these partnerships, Pariplay’s games are now live and certified in more than 16 regulated jurisdictions, such as Romania, New Jersey, UK, Portugal, Colombia, Bulgaria, Switzerland Sweden, Spain, Italy, Denmark, and Germany. Pariplay also has B2B licenses to operate in Gibraltar, Romania UK, Malta, Greece, and West Virginia. As Pariplay continues to pursue more partnerships, it will only help to further bolster the brand’s presence even further.

FansUnite on track to become an iGaming leader

FansUnite not only provides tech related to online sports betting and sports betting related products, but it also supplies technological solutions and services to other gaming and entertainment industries, making it one of the most experienced companies available in the gambling scene. Some of the technology that FansUnite has become known for over the years include casino-style games, in-stream wagering, fixed/pari-mutuel odds, news content, as well as cryptocurrency wallets.

FansUnite currently has 3 primary divisions; FansUnite, which operates the FansUnite Sportsbook that handles all bets placed on pro, college, and regulated sporting tournaments and events. FansUnite also operates BetMaker Labs, which is a business-to-business sports wagering technology that launches new sportsbooks. The second brand of FansUnite is known as Askott Entertainment.

Askott Entertainment owns the Business-to-Business platform that handles Chamelon Gaming esports, its esports betting website also known as ESP.bet, its casino-style Askott games, esports fantasy website esportspool.com, as well as the LATAM facing brand Vasmosgg.com. Lastly, FanUnite Entertainment also operates McBookie.com which supplies a business-to-consumer wagering service that operates mainly in the Scottish market. McBookies boasts more than 20,000 active members and has placed more than $100 million in wagers during the last 3 years.

As of April 2021, FansUnite’s betting volume had hit a record $ 28 million in its 1st quarter of 2021 as its McBookie sportsbooks and casino business generated gross gaming revenue of more than $980,000, an increase of more than 130% year over year. During its peak, McBookie had registered more than 1000 customers and handled more than 23,000 wagers. As a result, the company’s gross margins rose by approximately 138%.

The strategic partnerships that FansUnite has been making over the last few months have helped the brand greatly in its expansion efforts. The brand is already a partner to TGS Esporst Inc. which now handles FansUnites’ live esports tournament prediction products. As a result of this partnership with TGS FansUnite has incorporated its betting solutions into TGS events to set up a brand new platform that allows live audiences to walk away with prizes based on multiple match outcomes.

This year, FansUnite’s subsidiaries Askott Entertainment and E.G.G both acquired Business-to-Business (B2B) and Business-to-Consumer betting licenses with the UKGC. Acquiring this license to operate in the most successful betting market in the world has been a vital step for the brand as it expands its operations in the UK. The company was also awarded a remote betting software license, which will also help the brand unlock its suite of wagering products to established operators across the UK’s thriving gambling market.

Its subsidiary Askott also signed a partnership with Gaming Lab International, which will now assess its online wagering products for compliance and certification. Thanks to this deal with Gaming Lab, Askott Entertainment products will go through rigorous testing procedures for all its iGaming and sports wagering solutions including its Chameleon Gaming, as well as its random number generator (RNG) games.

With new certification standards, FansUnite will now be able to offer its iGaming products in the US, as well as to different provinces in Canada. These regions usually require betting companies to remain compliant with GLI standards.

Final Thoughts

FansUnite’s strategy has always rested on laying a solid foundation, which is what has led to the brand’s continued growth. As it continues to make more partnerships, FansUnite keeps building on its already impressive offering, thus leading the way for other operators to follow. With such partnerships, FansUnite has been able to demonstrate the strength and robustness of its advanced technologies as it continues to pursue its mission to become the leading operator in the world’s online gambling market.