Luckbox Launches Affiliate Program with Paysafe's Income Access
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Luckbox Launches Affiliate Program with Paysafe's Income Access

Luckbox Launches Affiliate Program with Paysafe's Income Access

Real Luck Group Ltd and its subsidiaries, which trade as Luckbox, have announced the launch of an affiliate program with the Income Access platform, Paysafe Group's marketing technology and services provider.

The program is mainly on the growing global esports market, with the Luckbox affiliate program leveraging on the full suite of Paysafe solutions. The Luckbox betting platform’s esports portfolio has live streams of popular games such as CS:GO, Dota 2, League of Legends , FIFA and NBA2K. Luckbox also offers wagering on more than 100 sports, including football, basketball, hockey, soccer and tennis.

 

Data-based marketing

Luckbox's affiliate programme launch will see the brand leverage the Income Access platform 's robust reporting features to make data-based marketing decisions to more effectively promote its products.

Together with its core product offering, Luckbox, an esports betting company, said affiliates will promote a variety of player promotions, including event-specific free bets, combo bet cashback offers and other initiatives to attract new players and encourage customer loyalty.

Luckbox will also leverage the Income Access Network, which provides access to qualified advertising partners as well as content marketing support. In addition, the program launch follows the announcement that Luckbox has integrated Paysafe's Skrill and NETELLER payment options, making its products even more accessible for customers, a prepared statement said.

Quentin Martin, the Luckbox CEO, said the Income Access platform will introduce Luckbox to thousands of players.

"Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021," Martin said.

Tara Wilson, the Chief Operating Officer at Income Access, Paysafe Group, said: "We've been eagerly anticipating the launch of the Luckbox affiliate program and are excited to see our platform and full suite of services drive the brand's growth. By bringing together our comprehensive affiliate solution with Luckbox's array of exciting products, we know this partnership is poised for long-term success."

 

Paysafe’s recent deals

Paysafe has been busy on the market in recent weeks. 

Just recently, Paysafe announced that it had expanded its partnership with NeoPollard Interactive to provide a payment gateway for PlayAlberta, the online gambling site operated by Alberta Gaming, Liquor and Cannabis. With the integration of PlayAlberta.ca, the Paysafe gateway now processes online payments for the majority of Canadian provincial lotteries such as the the Atlantic Lottery Corporation (which represents New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island), British Columbia Lottery Corp, Loto-Québec, and Ontario Lottery and Gaming.

Paysafe also expanded its U.S. partnership with PointsBet into Michigan, with the sports betting operator already using Paysafe’s payment processing services in five other regulated US states -- Colorado, Illinois, Indiana, Iowa and New Jersey.

A statement said through its latest integration with Paysafe, PointsBet allows Michigan-based customers to easily deposit funds using credit and debit cards, processed through Paysafe’s best-in-breed payment network, as well as ACH bank transfer via checking and savings accounts. Similar depositing methods are also available across the other five states in which PointsBet is active.

On its end, Luckbox completed an upsized and oversubscribed private placement of special warrants, providing it with aggregate gross proceedings of around $17.8 million. Luckbox has been providing traditional sports betting alongside its esports offering since February, after adding a range of live sports through a partnership with B2B supplier EveryMatrix.

Luckbox, runs a fully licensed global sports and esports betting platform that allows players to bet on nearly any major event anywhere in the world pre-game and mid-match. The company’s star has been on the rise lately with the growth of online gaming.


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