Helicon One Digital Ltd Add Canadian iGaming Site, TheCasinoHeat.ca, To Their Portfolio
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Helicon One Digital Ltd Add Canadian iGaming Site, TheCasinoHeat.ca, To Their Portfolio

Helicon One Digital Ltd Add Canadian iGaming Site, TheCasinoHeat.ca, To Their Portfolio

Helicon One Digital recently added the Canadian iGaming Site, TheCasinoHeat.ca, to its portfolio. Helicon One Digital has established a name for itself as the marketing firm behind Slot Buzz, a well-known casino portal in the UK. The website theCasinoHeat.ca will offer Canadian punters looking for information detailed insights into iGaming that will in turn make them better gamblers.

As such, Canadian gamblers can turn to theCasinoHeat.ca for reviews on all the online casinos available as well as access expert advice that will help them succeed. Players will be able to access how-to guides for classic games such as Game of Thrones and Starburst. The site will also make it a mission to review new releases as soon as they drop.

More than anything, theCasinoHeat.ca, has been designed to help Canadian punters pick safe and reliable casinos to work with. As you probably already know, Candian punters have been turning to offshore gambling sites, many of which do not have player protection mechanisms in place to secure gamblers’ safety and wellbeing. With review sites such as theCasinoHeat.ca, Canadian punters can pick their preferred online casinos without worrying about e transparency or fairness.


Canada is headed to an iGaming revolution

Things in Canada are shaping up quickly much to the delight of online gamblers in the country. In the past, Canada has been slow to welcome iGaming in its provinces, but this attitude seems to be changing amid the pandemic. With most provinces looking to fill up dwindling state coffers fast, iGaming has presented itself as an excellent source of revenue moving forward.

Already, the Ontario government has been moving forward with its plans to legalize online gambling as part of the province’s budget plans for 2021. As things are, online gambling in Ontario and many provinces that allow it is still a monopoly under the strict control of government authorities.

However, legislation could mean an online gaming revolution in Canada is imminent. If things go as planned, Canada could soon be competing with successful iGaming markets across the globe. Once legalized, the iGaming market in Canada could welcome serious players and competitors like Bragg Gaming Group, Scientific Games Corp, GVC Holdings, and other respected brands.

Ontario legalizing online gaming and online poker has been a huge spur for other provinces to follow suit. Namely, New Brunswick, Alberta, and P.E.I are all examples of provinces that are moving forward with online casinos. This increased number of provinces means that there are even more opportunities than investors realize.

With the push to legalize single-event sports betting nationwide already underway, the Canadian iGaming market has the potential to become one of the largest and most profitable in the world. 

The reality is that Canadians have been placing wagers online but many opt to do so through illegal black and grey market channels that expose their vulnerabilities. A regulated iGaming market across the provinces will go a long way in moving a considerable portion of these activities to a safer, more controlled local environment that takes care of its customers’ interests.


Are there any other foreign companies eyeing Canadian iGaming?

Helicon One Digital may have added TheCasinoHeat.ca to its already impressive portfolio, but if iGaming becomes legal across the Canadian provinces, it will have some serious competition to contend with. 


So which companies might look towards Ontario’s iGaming market?

Scientific Games Corp

Scientific Games is an established name in not just the global iGaming scene but also in Canada as well. Just recently, Scientific Games extended its long-term relationship with Loto-Québec. Loto-Québec and Scientific Games have enjoyed a relationship spanning more than 50 years. Thanks to this partnership, Canadian online bettors now enjoy games such as La Poule aux Oeufs d’Or, Ultime, and Boîte à Bingo.

Scientific Games has also been providing the Ontario Lottery and Gaming Corporation with games since 2010 and will continue to do so through to 2022. The brand also has a longstanding relationship with the Western Canada Lottery Corporation. If iGaming is legalized nationwide, Scientific Games will most likely offer its services up to 3rd party online casino operators looking to take advantage of the opportunities in the country.

MGM Resorts

If iGaming becomes legal across Canadian provinces, MGM Resorts will be one of the first companies to capitalize on this newly regulated market. MGM Resorts has already experienced a lot of success with its American venture BetMGM which was founded in conjunction with GVC Holdings. As such, as Canada looks to take over the iGaming market in North America, MGM Resorts will no doubt want to be at the center of all the action.


DraftKings is one of those gambling brands that need no introduction to experienced punters. As one of the biggest names in sports betting, DraftKings has earned quite the stellar reputation among online gambling fans and sports betting fans. As Canada prepares itself for the sports betting revolution thanks to Bill C-218, brands such as DraftKings will be ready to enter the market once everything is given the go-ahead.

With single event betting and iGaming in place, Canada should expect to see even more investors join the iGaming market. Progress in each of the different provinces will start off slow, but things are expected to build momentum as time progresses.


Final Thoughts

Jurisdictions all over the globe, not just in Canada, are quickly realizing the value of a vibrant iGaming market. Unlike retail casinos that have found it difficult to remain profitable in the pandemic, iGaming has continued to grow beyond anyone’s wildest expectations. That’s because modern gamblers prefer to gamble online where it is safe. 

Retail casino operations have also been hampered by strict social distancing guidelines and restrictions; an issue that online casinos haven’t had to deal with. Legalizing iGaming nationwide is exactly what Canada needs to do for its market to reflect today’s international market. And if you ask many of the punters in the country, the legalization of online casinos has been long overdue.

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