FansUnite Joins Canadian Gaming Association
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FansUnite Joins Canadian Gaming Association

FansUnite Joins Canadian Gaming Association

FansUnite Entertainment Inc., a sports and entertainment company, focusing on its technology related to regulated online sports betting and related products, has announced that it has joined the national trade association of the gaming industry in Canada. FansUnite’s membership of the Canadian Gaming Association (CGA) is effective from Nov. 24 2020.

In a statement, FansUnite said members of the CGA have the privilege to foster new relationships with the various entities involved in the gaming industry in Canada that currently collaborate or partner with the association. Furthermore, FansUnite said CGA members will receive additional benefits such as advocacy on legislation impacting Canadian gaming companies, access to research that cover important topics related to the gaming sector, networking opportunities and exclusive marketing through CGA's Canadian Gaming Summit and Canadian Gaming Business magazine, respectively.


Taking advantage of opportunities

Scott Burton, CEO of FansUnite said: "We are delighted to be part of a great organization like the Canadian Gaming Association. The on-going debates on the repeal of Bill C-218 and the potential for Canadian provinces like Ontario to allow private betting operators may give us the opportunity to participate in our home market. We believe that our sports betting and iGaming platform could form the backbone of many Canadian casino or sportsbook operators that require a robust turnkey solution, which includes KYC procedures, payment methods, marketing platforms, iGaming and online wagering systems.”

Burns added that by joining the CGA, FansUnite will be able to strengthen its position in the Canadian market to take advantage of any domestic opportunities that come our way.

FansUnite is joining the CGA at a time when there is something akin to a revolution in terms of online and single-event sports gambling across the country. 

Ontario, Canada’s most populous province, is moving towards legalizing online gambling and allowing private players to run the internet-based gaming sites. Currently, the only operator allowed to run online gambling in the province is Ontario Lottery and Gaming Corporation (OLGC) via its website. However, the provincial government is set to introduce new legislation to end OLGC’s online gambling monopoly.

On the other hand, the Canadian federal government has introduced a new bill to legalize single-game sports betting. Under the proposed legislation, also known as Bill C-13, each of Canada’s provincial and territorial governments will be given the discretion to conduct and manage single-game sports betting in their respective jurisdictions. Were the bill to sail through betting on single-game sports in a legal and regulated environment, either online or in land-based facilities, would be permitted.

With the COVID-19 pandemic still raging and land-based casinos shuttered, online gambling is set to take off exponentially. These are the opportunities that FansUnite is primed to take advantage of by joining the CGA. 

Paul Burns, the CEO of CGA said FansUnite had shown that it can operate in highly regulated markets globally and Canada presented a great opportunity for their business.

"We are pleased to welcome FansUnite as the newest member of the CGA. We have followed the team behind FansUnite for a number of years and are excited to see a Canadian played sports betting and iGaming technology company that is poised to take advantage of the anticipated changes to the Canadian Gaming landscape. We look forward to assisting their growth in any way we can,” he said in a statement.


Primed for growth

FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. The company says it has produced a one of a kind complete iGaming platform, Chameleon Gaming Platform, with a sports and esports focus geared for the next generation of online bettors and casino players. 

The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high-growth potential in new or developing markets.

FansUnite announced that it saw a record month last October, with a 433 percent increase in revenue over October 2019. The company sees scope for more growth in the online gaming industry.

“We’ve come at this from a strong technical side. A lot of gaming companies operate as brands but don’t own the technology. We wanted to build the technology side, own the technology, and license that to other operators,” Burton said.

Recently, FansUnite announced a partnership with The Ear Platform, a company with approximately 6,000 online casino games, and licensing in Europe through Malta. This deal will give FansUnite’s Askott Games division access to more than 120 online gaming sites they are integrated with to seamlessly incorporate their games with a single API.

In 2021, FansUnite plans to expand its current line from three games to twelve - while adding multiple aggregators for each game - reaching millions of new online casino customers worldwide. With each game generating as much as $500,000 in revenue per month for the company -- per online casino -- and the potential to be in hundreds of online casinos - these numbers can quickly add up.

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