FansUnite Entertainment Signs Deal to Assess Online Betting Platform
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FansUnite Entertainment Signs Deal to Assess Online Betting Platform

FansUnite Entertainment Signs Deal to Assess Online Betting Platform

Online gaming technology specialists, FansUnite, through its subsidiary Askott Entertainment, has engaged Gaming Laboratories International (GLI) to assess its online betting offerings for compliance and certification with GLI-19 Standards for Interactive Gaming Systems and GLI-33 Standards for Event Wagering Systems.

GLI-19 and GLI-33 standards are recognized by several U.S. states and Canadian provinces. GLI is the largest and most accepted independent testing laboratory for iGaming, and is approved by gaming regulators to certify sports bets and land-based gaming products worldwide.

In a press release, FansUnite said the GLI-19 and GLI-33 standards certification will allow it to deliver its online gaming products to various U.S. states and provinces in Canada that require gambling firms to be compliant with GLI standards. FansUnite added that any additional unique technical requirements that states and provinces may require can be tested by GLI in parallel, which it said will make for the “most efficient certification process” and allow it to enter markets more expeditiously.

FansUnite said to complete GLI’s assessment, it will undergo world-class testing procedures for its leading iGaming and sports betting solutions such as the Chameleon Gaming Platform and Askott Entertainment’s suite of random number generator (RNG) games.

“We are pleased to announce that we are on track to complete regulatory procedures to distribute our wagering platforms within the North American market. Our focus is to expand rapidly in the U.S. and Canada, and therefore, we are committed to obtaining favorable assessments from GLI in order to deliver our solutions to an expanded North American gaming market," FansUnite chief executive Scott Burton said.

GLI, which has a presence in six continents, provides high-quality compliance testing and certification services for gaming operators in over 480 jurisdictions worldwide. The company is trusted by gaming regulators to certify sports wagering and land-based gaming products across the world.

FansUnite is a sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. The principal business is operating the FansUnite Sportsbook and the website of its wholly-owned subsidiary, McBookie Limited, offering online gaming services to the United Kingdom market. FansUnite is also a provider of technology solutions, products and services in the gaming and entertainment industry and looks to acquire technology platforms and assets with high-growth potential in new or developing markets.

The latest deal shows that FansUnite is serious about compliance protocols. In January 2021, FansUnite announced that it was partnering with compliance and licensing solution provider OneComply Inc to advise it on protocol and strategy as it enters additional North American legalized gaming jurisdictions, particularly in the U.S.

In the U.S. the gaming industry is regulated by each individual state. This means that companies like FansUnite need to be regulated by each state. This often means mounds of paperwork.

In explaining the partnership, Burton said the company understood how difficult and nuanced the licensing processes can be. “With the help of OneComply, we will be able to streamline the process to enter new North American markets and showcase our suite of gaming solutions to a broader audience.”

OneComply CEO Cameron Conn said: “The amount of opportunity in North America for new-to-market companies can be overwhelming, given the various licensing processes and jurisdictional requirements, with companies no longer trying to enter one jurisdiction, but multiple jurisdictions simultaneously.”

The past few months have been quite busy for FansUnite, as it recently announced that it had joined Canada’s trade association for the gaming industry, the Canadian Gaming Association (CGA).

With the CGA membership, FansUnite said it had the privilege to foster new relationships with the various entities involved in the gaming industry in Canada that currently collaborate or partner with the association. Furthermore, FansUnite said CGA members will receive additional benefits such as advocacy on legislation impacting Canadian gaming companies, access to research that cover important topics related to the gaming sector, networking opportunities and exclusive marketing through CGA's Canadian Gaming Summit and Canadian Gaming Business magazine, respectively.

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